Audience Measurement

Unlock audiences and drive growth, with versatile audience measurement technology and expertise from Kantar.

Media and entertainment is a multi-trillion-dollar industry, buoyed by improved technology, connectivity, and a thirst for content.

Build long-term value in your business by better understanding context and comparability, enriching and activating first-party data to monetize attentive and engaged viewers.

Kantar

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How do you grow and retain audiences and subscribers?

Opportunity

Build and optimize customer management and CRM tools to reduce subscriber churn and identify new prospects.

Audience data is used to help you understand how new advertising solutions like shoppable ads, emerging platforms like connected TVs and demand for usage of different content delivery mechanisms and emerging trends can be evaluated so that decisions can be made with confidence.

How we help
People-based Audience Measurement
Can you move faster to measure and monetize your audience?

Opportunity

Get definitive data to understand trends in demand and migration between platforms, to secure and increase ad revenues and to help inform and drive value out of carriage deal negotiations.

How we help
Audience Measurement Analytics, APIs & Software
Are you engaging with your audience and optimizing your investments?

Opportunity

Discover who is engaging where, and how often, with trusted data from Kantar.

We deliver de-duplicated user-centric reach and frequency data to understand how audiences are spending time across platforms enabling you to focus on targeting effectively, optimizing campaigns in-flight, and driving sales and impact.

How we help
Cross-media Campaign Measurement People-Based Audience Measurement