About Kantar
Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers.
Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers.
Collecting billions of insights on how consumers think and act every single year
150m
Conversations with real people every year
2b+
Insights collected
20k
Brands ranked in Kantar BrandZ
300k
Ads tested
Find your marketing
strategy focus and define
overarching and country
portfolio management
by understanding the
broader picture.
Sharpen your marketing
strategy by pinpointing
your sector performance
with diagnostics: marketing
levers, licence to operate, and
greenwashing perceptions.
Uncover consumers’
behaviours in your sector,
size the value-action gap
and zero in on the consumer
pain points you need to fix.
Identify the most relevant
sustainable concerns for your
sector and understand what needs
to be addressed by your business.
FEATURED CASE STUDIES
12 MAR 25
13 MAR 25
18 FEB 25