Kantar’s PoweRanking® report is the industry’s leading assessment of best-in-class manufacturers and retailers. In an annual survey, brands are ranked on a range of factors, from strategic metrics to business fundamentals, capturing input from a number of key industry leaders.
Retailers are increasingly worried about shoppers' reluctance to spend more on consumer goods. Many consumers are resisting price increases by opting for cheaper alternatives or choosing not to buy at all. To drive growth, retailers must focus on delivering true value and emphasize the need for increased unit sales and customer visits, expecting manufacturers to support these goals.
As of fall 2024, the concerns have intensified, with shoppers becoming more mindful of their value propositions. This shift has led to more deliberate purchasing decisions.
Our interviews indicate that addressing these challenges requires collaboration between manufacturers and retailers. Genuine growth in 2025 and beyond will depend on collective industry efforts.
To download the 2024 PoweRanking® Executive Summary and a preview of the full report, The Growth Mandate: A Collective Rebound, visit https://retailiq.kantar.com/poweranking-2024
