A propos de Kantar
Kantar est le leader mondial de la data, des études et du conseil. Nous aidons nos clients à comprendre les individus et à trouver la croissance : understand people, inspire growth.
Kantar est le leader mondial de la data, des études et du conseil. Nous aidons nos clients à comprendre les individus et à trouver la croissance : understand people, inspire growth.
Collecting billions of insights on how consumers think and act every single year
150m
Conversations with real people every year
2b+
Insights collected
20k
Brands ranked in Kantar BrandZ
300k
Ads tested

Find your marketing strategy focus and define overarching and country portfolio management by understanding the broader picture.

Sharpen your marketing strategy by pinpointing your sector performance with diagnostics: marketing levers, licence to operate, and greenwashing perceptions.

Uncover consumers’ behaviours in your sector, size the value-action gap and zero in on the consumer pain points you need to fix.

Identify the most relevant sustainable concerns for your sector and understand what needs to be addressed by your business.