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Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points
6.5bBlueprint for Brand Growth
The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.
Access insights from the largest global brand equity study: 4.3 million consumers, 21,000 brands across 54 markets.
4.3mKantar BrandZ
Kantar BrandZ brings you industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4.3 million consumers covering 21,000 brands across 525 categories in 54 markets.
Creative and Effective ads generate more than four times as much profit
100%Solutions
Kantar is collecting billions of insights on how consumers think and act every single year. Creative and Effective ads generate more than four times as much profit
Creative and Effective ads generate more than four times as much profit
5.5%Kantar Media
Kantar BrandZ research data is uniquely linked to financial outcomes. Our analysis has repeatedly proven that businesses that invest in their brands outperform the market... and that investing in your brand remains the most powerful way to grow.
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